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Economics is not merely the allocation of scarce resources, and consumer preferences are not simply individual choices unaffected by social ties or cultural meanings. The sociological perspective on economics, markets, and consumerism illuminates the social relations, structural conditions, and cultural meanings that constitute markets and the social lives animating them.
Research in economic sociology and the sociology of consumption have informed policy debates on labor market discrimination, industrial policy, wealth inequality, financial inclusion, household finance, and consumer tastes. Sociology also explores social concerns about consumption and identity, networks and marketplace inequalities, and the utopian possibilities of more equitable economic systems.
About ASA Topics
Through Sociology, we study our behavior as social beings, covering everything from the analysis of short contacts between anonymous individuals on the street to the study of global social processes. ASA Topics web pages provide various lenses through which to explore those studies, their findings and the questions that they trigger.